Welcome to my portfolio!
As a seasoned social media manager working in both marketing agency & in-house settings, I bring a wealth of experience across diverse industries such as home + appliances, building products, wine, and quick service restaurants.
With expertise in paid social media advertising, brand management, graphic design, copywriting, content creation, and digital marketing, I am dedicated to crafting compelling, results-driven strategies tailored to elevate brands.
My philosophy is simple– enhance the users experience, rather than interrupt it.
Explore my work to see how I merge creativity with strategy for impactful results!
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role
Social Media Manager
platforms managed
Instagram, Pinterest, Facebook, Twitter, LinkedIn, YouTube, Paid Social
dates
April 2021 - April 2023
industry
kitchen appliances
Instagram Feed Before & After
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400% Increase in Instagram Followers
Follower growth from 4,000 to 22,000+ followers
330% Increase in Average
Cross-Platform Monthly Impressions
Growth from a monthly average of 442k cross-platform impressions to an average of 1.9M impressions per month
300% Increase in Average Monthly
Cross-Platform Engagements
Growth from a monthly average of 11k cross-platform engagements to an average of 45K engagements per month
25% Increase in Average
Cross-Platform Engagement Rate
Growth from a monthly average engagement rate of 2.8% to 3.5%
2022 PRSA Influence Award Winner
Electronic/Digital Campaign: Successful email marketing and cross-platform lead generation campaign for THOR Kitchen
+
influencer marketing management
Celebrity Chef Brand Ambassadors
Negotiated and managed Brand Ambassador contracts + contract renewals with two celebrity chefs– approx.
Over $52,000 Retail Value
of Products Exchanged
Estimated value of influencer exchanges worth $200,000+ based on influencer rates & likeness
Brand Ambassador Content Collaboration
Organized & facilitated 6 live cooking demos in tradeshow booth, 8 Instagram Giveaways, 8 Instagram Takeovers, 30+ recipe videos, and more.
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